Luna: The Retro Electric Scooter Redefining Urban Mobility

Zhejiang Lv Ju's Luna Scooter Melds Vintage Charm with Modern Tech

Embracing the aesthetic appeal of classic two-wheeled motorcycles, Luna's design team has meticulously revived vintage details to appeal to modern sensibilities. The scooter's lightweight frame and rare earth magneto motor combine to deliver a powerful, efficient ride, making it an attractive option for those seeking a blend of style and substance in their daily commute.

The realization of Luna's design is a testament to the fusion of form and function. Rounded edges and a signature round headlight pay homage to its vintage roots, while a sleek curve design ensures an elegant silhouette. The choice of a light blue and bright color palette underscores the scooter's retro-modern crossover appeal, specifically targeting the aesthetic preferences of younger riders.

With dimensions of 1765 mm x 753 mm x 1067 mm, Luna is not just about looks; it's also about innovation in operation. The scooter eschews traditional keys for a digital key system compatible with Bluetooth and NFC, offering convenience and security. Its responsive disc brake system promises a safe, comfortable ride with reliable stopping power.

Luna's journey from concept to market unfolded in Taizhou, Zhejiang, beginning in May 2022 and culminating with its launch in December of the same year. This timeline reflects the swift and focused efforts of the design team, led by Bozhe Qu, to bring Luna to life.

Market research underpinning Luna's development revealed a gap in the electric scooter market: a lack of options that combined retro aesthetics with powerful performance. Addressing this, Luna's design not only stands out visually but also packs a punch with its proprietary rare earth strong magneto, offering a compelling blend of power and agility.

Overcoming the challenge of blending old-school charm with modern functionality, Luna has been recognized for its creative ingenuity with a Bronze A' Design Award in 2024. This accolade affirms the scooter's role in enhancing urban mobility while contributing to a greener environment and an improved quality of life.